Belle Corporation’s focus is to provide the finer things in life through upscale luxury second homes, recreation, leisure, and entertainment facilities.
1973. The Beginning.
Belle Corporation was incorporated as Belle Mining and Oil Exploration, Incorporated (Belle Resources).
1989. The Shift.
Belle Resources took a new direction and ventured into property development. The once barren mountains of Tagaytay was developed into an 18-hole golf course called Tagaytay Highlands Golf Course. Consequently, the Tagaytay Highlands International Golf Club, Incorporated was formed.
1994. The Trailblazer.
Belle Resources was renamed Belle Corporation (BEL), signifying the shift in the Company’s business strategy. Tagaytay Highlands began to make a name for itself in the real estate industry as a premiere mountain resort destination. The first of its kind and scale, Tagaytay Highlands covers three provinces – Cavite, Laguna and Batangas. The themed residential communities boast a breathtaking view of the Taal Lake.
2010. The Game Changer.
BEL acquired PremiumLeisure & Amusement, Inc. (PLAI), a grantee by the Philippine Amusement and Gaming Corporation (PAGCOR) of a license to operate integrated resorts, including casinos, in the vicinity of the Entertainment City and the Newport City Integrated Resort.
In October 2012, BEL and PLAI entered into a cooperation agreement with Melco Crown Entertainment Ltd. (MCE), which places BEL as a co-licensee and the owner of the land and buildings and MCE as a co-licensee, developer and operator of all the facilities within the resort complex.
2015 marked the launch of City of Dreams Manila, an integrated resort after MCE’s flagship City of Dreams integrated resort in Macau's Cotai Strip. City of Dreams Manila is the first integrated resort in Entertainment City to have its license converted from Provisional to Regular status by PAGCOR.
This partnership is a significant milestone in the Company’s evolution from a specialty niche player in the real estate industry to a fairly diversified conglomerate in the tourism and leisure industries.
Today, Belle Corporation is in a strong position to take advantage of opportunities, to withstand challenges and to deliver sustainable growth and many happy returns to the Company’s loyal shareholders.