Belle Corporation’s focus is to provide the finer things in life through the development of tourism and leisure destinations in the Philippines. It is uniquely positioned to capture the high growth of premium leisure travel in the country.
Established developer of premium destinations
- City of Dreams Manila entertainment complex
- Tagaytay Highlands residential and mixed-use mountain resort
Unique exposure to the growing Philippine gaming sector
- Guaranteed share of gaming earnings of City of Dreams Manila
- Reliable dividends from Pacific Online Systems Corporation, provider of Lottery and Keno equipment to the Philippine Charity Sweepstakes Office
Well-positioned for emerging tourism sector growth opportunities
- Synergies with the SM Group
- Strong balance sheet and access to capital
1973. The Beginning.
Belle Corporation was incorporated as Belle Mining and Oil Exploration, Inc.
1989. The Shift.
Belle Mining and Oil Exploration, Inc. changed its name to Belle Resources Corporation and took a new direction and ventured into property development. The once barren mountains of Tagaytay was developed into an 18-hole golf course called Tagaytay Highlands Golf Course. Consequently, the Tagaytay Highlands International Golf Club was established.
1994. The Trailblazer.
Belle Resources Corporation was renamed Belle Corporation (Belle), underscoring the Company’s diversification and shift in business strategy. Tagaytay Highlands began to make a name for itself in the real estate industry as a premiere mountain resort destination. The first of its kind and scale, Tagaytay Highlands covers three provinces – Batangas, Cavite and Laguna. The themed residential communities boast of breathtaking views of the Taal Lake and the countryside.
2010. The Game Changer.
Belle Corporation acquired PremiumLeisure & Amusement, Inc. (PLAI), a grantee by the Philippine Amusement and Gaming Corporation (PAGCOR) of a license to operate integrated resorts, including casinos, in the vicinity of the Entertainment City and the Newport City Integrated Resort.
In October 2012, Belle and PLAI entered into a cooperation agreement with Melco Resorts & Entertainment (Melco), which placed Belle as a co-licensee and the owner of the land and buildings and Melco as a co-licensee, developer and operator of all the facilities within the resort complex.
2015. Realizing the Dream.
City of Dreams Manila was launched. It is an integrated resort after Melco’s flagship City of Dreams integrated resort in Macau's Cotai Strip. City of Dreams Manila is the first integrated resort in Entertainment City to have its license converted from Provisional to Regular status by PAGCOR.
This partnership is a significant milestone in the Company’s evolution from a specialty niche player in the real estate industry to a fairly diversified conglomerate in the tourism and leisure industries.
Today, Belle Corporation is in a strong position to take advantage of opportunities, to withstand challenges and to deliver sustainable growth and many happy returns to the Company’s loyal shareholders.